Monday, November 10, 2008

Real Beauty

It's Pride and Prejudice Week at, and this week we're celebrating the differences that make you proud to be YOU!

The Dove "Campaign for Real Beauty" is one of my favorite ad campaigns. We are constantly presented with media-created images that influence our perception and expectations of what physical beauty is. Watch one of Dove's commercials below, titled "evolution," which shows the creation of a beauty advertisement from start to finish. You can see for yourself how many advertisements are the result of stylists and computer editing.

Have you seen any of the other Dove "Real Beauty" commercials? What do you think about this campaign? Do you think that the commercial above is effective at communicating the editing involved with creating the advertisements we see in magazines and billboards?

No comments: